Email Marketing

Use email newsletters or emailed offer alerts to generate leads, educate prospects & close more business. We will provide you with a powerful mailing list manager that is user friendly and feature rich. Our support services will not only teach you how to administer it, we will give you strategic advise. The following lists a few of the many considerations we advise on:

• The design of your newsletter layout, length, and format to better please the human eye -- and make it easier for recipients to read.
• The design of your online subscription form so that more visitors sign-up for your newsletter.
• Improve the subject lines to increase email recipients to be more likely to open newsletters
• Why some readers think your newsletter is "junk mail" even when it's not -- and how to change their perception.
• What frequency, content, and design elements make a newsletter feel "valuable" and directly influence your open and click rates.

Direct Mail and Email Marketing Campaign ROI Calculator

Use this calculator to determine the marketing ROI (Return on Investment) for any direct mail or e-mail campaign. Just enter your program costs and projected program results under Input and click Calculate to instantly calculate the estimated ROI and other pertinent details like cost per piece, cost per new customer, and more. Use this tool to test different sets of assumptions to see how your program results might vary with different response rates and different conversion rates.

The CAN-SPAM Act: Requirements for Commercial Emailers

The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email. The following is a summary of what the law allows, for detailed informations go to:
http://www.ftc.gov/bcp/online/pubs/buspubs/canspam.htm

• It bans false or misleading header information. Your email's "From," "To," and routing information – including the originating domain name and email address – must be accurate and identify the person who initiated the email.
  
  
• It prohibits deceptive subject lines. The subject line cannot mislead the recipient about the contents or subject matter of the message.
  
  
• It requires that your email give recipients an opt-out method. You must provide a return email address or another Internet-based response mechanism that allows a recipient to ask you not to send future email messages to that email address, and you must honor the requests. You may create a "menu" of choices to allow a recipient to opt out of certain types of messages, but you must include the option to end any commercial messages from the sender.
  
  Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your commercial email. When you receive an opt-out request, the law gives you 10 business days to stop sending email to the requestor's email address. You cannot help another entity send email to that address, or have another entity send email on your behalf to that address. Finally, it's illegal for you to sell or transfer the email addresses of people who choose not to receive your email, even in the form of a mailing list, unless you transfer the addresses so another entity can comply with the law.
  
  
• It requires that commercial email be identified as an advertisement and include the sender's valid physical postal address. Your message must contain clear and conspicuous notice that the message is an advertisement or solicitation and that the recipient can opt out of receiving more commercial email from you. It also must include your valid physical postal address.